Join us for an in-depth and personal conversation with Tricia Guild OBE, founder and Creative Director of Designers Guild and Dennis Nothdruft, the Out of the Blue exhibition curator. Discover the story behind the brand and learn what inspires her creativity and how she has transformed the way people decorate their homes in the last 50 years. And stay behind as Tricia is available to sign copied of her latest book.
Tricia Guild O.B.E is the creative force of Designers Guild and has been at the forefront of interior design since starting the company in the early 70s. Internationally renowned for her passion for colour, pattern and texture as well as her signature lifestyle brand and books, Tricia Guild has been setting the pace with her dynamic and innovative collections, instantly recognisable for her unique and contemporary style. She says: “I had always wanted to create a lifestyle - I was working as an interior designer and was utterly frustrated at the lack of exciting and interesting contemporary textiles. I felt I had something different to say and I was young and fearless and decided to give it a try. I had a great passion for India and our first fabric collection was inspired by her recent travels there - I had a group of small block printed designs that we had made in tiny quantities. I wanted to show the collection in situ not just as abstract pieces of fabric so I bought a few lampshades, made a few cushions, covered a sofa or two and put some rugs down in the shop, added some books and lovely ceramics I had found and then very nervously.... opened the door. I was staggered at the response. People seemed to love it. It was extraordinary and that initial response gave me the confidence to continue. Slowly and steadily, the brand developed and although Designers Guild is now a much larger company, my initial concept has not changed – to create a way of life... a lifestyle, to be a destination where people could buy one small, beautiful thing or have their whole house decorated.”
Designers Guild | Luxury Home Decor & Designer Homewares
This talk is part of our programming celebrating the exhibition, Out of the Blue. Tricia will be available to sign copies of her latest book, Moody Blues, and the book accompanying the exhibition, Out of the Blue, after the talk.
